Always Mobile

Usually I don’t care about mobile phones with decorative covers, but this one definitely got my attention. It seems as though Sony Ericsson is trying to stand out from the rest with their latest release. The Sony Ericsson Ducati Z770 phone is available in Italy and it looks great. Not only is Sony Ericsson coming out with the Ducati branded covers, but they are also including the same theme for screensavers, videos, and a Bluetooth headset. This definitely takes the idea of branding a product so that consumers recognize it to an extremely high level. It’s not set to be fully launched until June and there aren’t any details about a U.S. launch date.